Theory of Planned Behavior in Micro Business Actors the Effectiveness of the National Economic Recovery Program (PEN) Facing the COVID-19 Pandemic (Study on Micro-Entrepreneurs in the Fashion and Craft Sector)
Paper Details
| Subject: | Business and Management |
| Paper ID: | UIJRTV3I100017 |
| Volume: | 03 |
| Issue: | 10 |
| Pages: | 153-163 |
| Date: | August 2022 |
| ISSN: | 2582-6832 |
| Statistics: | |
Cite this
Christiana Fransiska Sembiring and Daru Asih, 2022. Theory of Planned Behavior in Micro Business Actors the Effectiveness of the National Economic Recovery Program (PEN) Facing the COVID-19 Pandemic (Study on Micro-Entrepreneurs in the Fashion and Craft Sector). United International Journal for Research & Technology (UIJRT), 3(10), pp.153-163.
Abstract
This study aims to analyze the relationship between awareness, level of knowledge, access to financing, religiosity, subjective norms, trust towards behavior intention. The population in this study was 179 fashion and craft micro-entrepreneurs. Researchers used Partial Least Square (PLS) as a technique used to analyze structural model measurements. The results of this study show that awareness has a significant effect on trust, the level of knowledge does not have a significant effect on behavior intention, access to financing does not have a significant effect on behavior intention, religiosity has a significant effect on trust, subjective norms have a significant effect on behavior intention, trust has a significant effect on behavior intention.
Keywords: COVID-19 Pandemic, National Economic Recovery Program (PEN), Micro-Enterprises, Fashion, Crafts.
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