Business Trend of Entrepreneurs During Pandemic COVID-19: Selangor State Studies

The purpose of the study is to evaluate the business development trends of guided entrepreneurs (GE) in Selangor State during the pandemic of 2021. As actual interviews were prohibited owing to the pandemic, the data was gathered through a survey utilising survey questionnaires and phone calls. COVID-19. This study employed quantitative research methodologies, conducting virtual and in-person interviews with 149 entrepreneurs in Selangor state. Business clusters, yearly earnings, marketing sources, certification, and business level increase were the parameters gathered. Through the analysis done, the bakery product is the largest cluster (24%), followed by the frozen food cluster (16%), and the snack and traditional food cluster (15%). From the analysis, it was also found that 51% of GE is at level 4. The retail market is the highest market platform recorded (94%), followed by the online market (47%), export (39%), and supermarkets (36%). More than 50% of GE are Halal certified, 36% are MeSTI certified, 24% are GMP certified, 7% are HACCP certified, 1% are MyGAP certified and Made in Malaysia, and 2% are other certified.