Lorielyn N. Gerrero, 2024. Gastronomic Tourism: Its Viability in Irosin, Sorsogon. United International Journal for Research & Technology (UIJRT). 5(6), pp111-123.
Abstract
The popularity of street food tourism has been gaining attention due to authentic and local experiences that travelers want to explore. These travelers not only visit the popular tourist attractions but also want to immerse themselves in the local culture. The presence of street food businesses has been an integral part of the local culture. This noteworthy event triggered this study to look into the profile of those street food business owners and operators in Irosin, Sorsogon, and the status of the assistance accorded by the local government to the business operation. Situational assessment through SWOT (Strengths, Weaknesses, Opportunities, and Strengths) Analysis was employed to generate data to determine the viability of gastronomic tourism in the place. The proposed comprehensive strategic plan for the operation of the street food business was the output of the study.
Keywords: Gastronomic tourism, Street food business, Culinary tourism, SWOT assessment, Tourism industry, Comprehensive strategic plan
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